How many times have you gotten an email newsletter in your inbox, only to find out it’s just a company trying to sell you something? Many brands will start an email newsletter hoping to push out offers, discounts, and other specials to attract clients.īut too many sales-related emails will fatigue your clients. principle by using the subject line as an opportunity to “tell them what you’re going to tell them.” If you use an email marketing platform like ActiveCampaign or Hubspot, you’ll be able to conduct A/B tests with different subject lines to see what your audience responds best to! And, when in doubt, stick with the K.I.S.S. Wondering where to start? Make sure your email subject line hits all of these requirements:Ĭonsider testing out different subject lines (funny subject lines versus serious subject lines) to see what resonates for your audience. Writing a catchy email subject line will be tough at first, and might take a lot of throwing things at the wall to see what sticks. Try switching it up and getting creative. Your subscribers have no incentive to click on the same subject line every week or month. But the same subject lines will get old, and fast. Many marketers and businesses will try and keep their headlines consistent, so their audience recognizes the email when it arrives in their inbox. Even if your subscribers sign up for your email, there’s really no guarantee that they will open your emails and read them once they pop up in their inbox. For better or for worse, your newsletter subject line will dictate whether your audience even opens the newsletter. Concise copy will allow readers to flow through your newsletter and read just enough for them to want more! Include a short teaser to your newest blost post, and send subscribers to your blog to read the entire post, for example. Keep in mind that you want your newsletter to act as a jumping off point that grabs your readers attention and encourages them to take action. Tell them exactly the next step you want them to take! Conclude by reminding the audience what’s in it for them. This is the section that provides your reader with the most value. Keep it short and sweet, but deliver on the promise you made in the introduction.
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